Mycel is the brain of your business, laid out the way the business is: positions in a reporting tree, with the people in each seat. Each position keeps its own memory (notes, decisions, finished work and the documents filed to it) and can have an AI that holds the role, does its recurring jobs as drafts for a person to approve, and keeps working when people change. Anyone on the team can ask a position instead of interrupting the person in it, and the answer only uses what the asker is cleared to see. You add to it by voice note, upload, typed note or forwarded email. For trade and appointment businesses it is also the center of one connected stack: Relay or TradesBackbone for your customers, whose AI drafts work from the folders you share with it, plus ReputeLift for reviews and SynthPrism for posts, all under one sign-in.

Small and growing teams that want the structure a bigger company has: a role for every job, written-down know-how, and a person approving before anything goes out. That includes software teams, agencies and other service firms, and trade shops and appointment businesses, which can run Mycel as the brain of the full Martello stack. There is also a personal tier for your own life, at usemycel.com/personal.

How does Mycel fit with the other apps?

Mycel is the brain and the other apps do the customer-facing work. A trade shop runs jobs in TradesBackbone, an appointment business runs booking in Relay, ReputeLift handles reviews and SynthPrism handles posts. Relay's and TradesBackbone's AI read only the folders you share with them. You connect the apps from Settings, and Today lists what is waiting on a person across all of them. The vault, assistant, team chat and capture work from the first day.

Today is a ranked list of the things that need a person, across every product you have connected. Each item shows which product it came from, why it surfaced, how long it has been waiting, and a link straight to the thing itself.

Does Mycel do anything without asking me?

It files and it sorts on its own. Anything that changes something inside another product waits for your approval first, and then Mycel sends it into that product. If Relay is connected, you can set an automation to text or email you when something is waiting.

Do I own my data, and can I export it?

Yes. Your vault is plain markdown in real folders, and you can export the whole thing as a zip whenever you want. If you outgrow Mycel or we disappear, you keep what you built.

What Mycel Does for a Small Team

This page answers one question plainly: what does Mycel do for a small team, who is it for, and what does it cost? Every fact below is what the product does today.

Quick answer

Mycel is the business's memory and the owner's desk. Everything the business knows lives in one shared vault of plain-markdown folders, an assistant answers the team from it and shows which documents it read, and Home opens on Today, one list of what is waiting on a person across the business's apps. It is built for trade shops and appointment businesses, and it is the brain the rest of the Martello stack reads from: Relay or TradesBackbone, ReputeLift and SynthPrism.

At a glance

What it is: one shared vault of plain-markdown folders the team works in, an assistant that answers from it, team chat, capture by voice note, upload or forwarded email, and Today.
Who it is for: trade shops of about 3 to 25 people (HVAC, plumbing, electrical, roofing, landscaping and lawn care, cleaning, pest control) and appointment businesses (salons, barbers, lash and brow studios, med spas, tattoo studios, groomers).
What it is not: Mycel is not a CRM. Customer records stay in Relay or TradesBackbone, one click away.
How it connects: Relay (appointment businesses) or TradesBackbone (trade shops) for customers, jobs and conversations; ReputeLift for reviews; SynthPrism for social posts. Each one reads from what Mycel knows.
Who sets it up: the business does, from the setup guides, starting free with no card.
Price: Free $0 for one person; Personal $69 a month; Personal Plus $119 a month; Business $199 a month for 3 people, plus $59 a month per extra seat up to 25. Annual billing is 12 months for the price of 11.
Your data: the whole vault exports as markdown at any time.

What Mycel does, one job at a time

It holds what the business knows

Prices, policies, procedures, vendor terms and decisions live in one vault of plain-markdown files in real folders. The team builds it by talking to the assistant, uploading documents and spreadsheets, and capturing as they work. Every document keeps a history of who changed what and when, with restore, and something the assistant filed can be undone.

It answers the team from that record

Ask in plain words and the assistant answers from the vault. Each answer shows which vault documents it read, and a reply that read nothing from the vault is marked that way, so the person asking can check the source. It answers from uploaded spreadsheets down to the named file, sheet and row, and it can turn an answer into a spreadsheet, a chart, a one-page brief or a slide deck.

It captures as the team works

Record a voice note, upload a recording or file, type a note, or forward an email to the business's own email-in address. Each capture is filed and sorted into cards such as tasks, people, follow-ups and prices, for a person to review.

It gives the team one place to talk

On the Business plan, team chat has channels (every business has #general) and direct messages. Type @assistant in any message and it answers in the thread from the business vault. It may offer to file a decision note or add a task, which does nothing until a person approves it.

It is the owner's desk

Home opens on Today: a list of what is waiting on a person across the connected apps, with which app it came from, why it surfaced, how long it has waited and a link straight to it. On the Business plan every employee gets their own filtered Today, while cash and approvals stay with the owner and admins. Anything Mycel's assistant would change inside another Martello app waits in Approvals first.

How Mycel connects to the rest of the stack

Mycel is the brain of one connected stack. A business runs one customer app, never both:

| App | Who it is for | What it reads from Mycel | |-----|---------------|--------------------------| | Relay | Appointment businesses | Only the folders the owner shares with it, and it uses them when answering customers only after one extra approval by the owner | | TradesBackbone | Trade shops | Only the folders the owner shares with it | | ReputeLift | Both | The business vault, for its review replies | | SynthPrism | Both | The vault, for brand voice and business facts in the posts it drafts |

The connected apps can also file what the business learns there into the vault. Connecting them is part of the Business plan.

Who Mycel is for

Mycel is built for two kinds of business:

Trade shops of about 3 to 25 people: HVAC, plumbing, electrical, roofing, landscaping and lawn care, cleaning and pest control. They run TradesBackbone for jobs, estimates and invoices, and Mycel holds the price book, procedures and decisions the crew asks about.
Appointment businesses: salons, barbers, lash and brow studios, med spas, tattoo studios and groomers. They run Relay for conversations and booking, and Mycel holds the service menu, policies and aftercare notes the front desk and Relay's AI answer from.

Consider a hypothetical eight-person plumbing shop. The owner writes the price book and the warranty policy in the vault once. A technician asks @assistant in team chat what the shop charges for a water heater swap, and the answer shows which document it came from. The owner opens Home in the morning and sees, in one list, the estimate waiting on a customer in TradesBackbone and the review waiting on a reply in ReputeLift.

What Mycel costs

| Plan | Price | For | What it adds | |------|-------|-----|--------------| | Free | $0 | 1 person | Vault, filing and search, 50 AI credits a month | | Personal | $69/month ($759/year) | 1 person | Own assistant and vault, 1,800 AI credits a month, Email in and Omi wearable, add-ons a la carte | | Personal Plus | $119/month ($1,309/year) | 1 person | Everything in Personal, every add-on, 1,200 more AI credits a month | | Business | $199/month for 3 people ($2,189/year) | 3 to 25 people | Shared vault and team chat, connecting Relay or TradesBackbone, ReputeLift and SynthPrism, Today, roles, private folders, document history with restore, automations, every add-on except Advanced AI models ($20/month) |

Each extra Business seat is $59 a month, up to 25. Crew added from TradesBackbone or Relay are free and do not take a seat. Past 25 seats, Enterprise is custom. The optional Team meetings module is $6 per seat a month: video calls in a Team channel with a live transcript, and the notes and action items filed into the vault. Full details are on the pricing page.

Frequently Asked Questions

What is Mycel?

Mycel is the business's memory and the owner's desk. It keeps what a small business knows in one shared vault of plain-markdown folders, answers the team from it with an assistant that shows which documents it read, and opens on Today, a list of what is waiting on a person across the business's connected apps.

Who is Mycel for?

Mycel is for trade shops of about 3 to 25 people (HVAC, plumbing, electrical, roofing, landscaping, cleaning, pest control) and appointment businesses (salons, barbers, lash and brow studios, med spas, tattoo studios, groomers). The business sets it up and runs it itself, as the brain of one connected stack.

Is Mycel a CRM?

No. Mycel holds the business's knowledge: prices, policies, procedures and decisions. Customer records stay in Relay for appointment businesses or TradesBackbone for trade shops, one click away from Mycel.

How much does Mycel cost?

Free is $0 for one person. Personal is $69 a month and Personal Plus is $119 a month, each for one person. Business is $199 a month for 3 people, plus $59 a month for each extra seat up to 25, and annual billing is 12 months for the price of 11.

How does Mycel work with TradesBackbone, Relay, ReputeLift and SynthPrism?

On the Business plan, Mycel connects to Relay or TradesBackbone, ReputeLift and SynthPrism, and each reads from what Mycel knows. Relay's and TradesBackbone's AI read only the folders the owner shares, ReputeLift's AI reads the business vault, and SynthPrism's assistant reads it for brand voice and business facts. Today lists what is waiting on a person across all of them.

Can we take our data out of Mycel?

Yes. The whole vault exports as markdown at any time. Each exported file carries its created and updated dates and metadata in a frontmatter header, and the export is the current version of each document.

The short version

Mycel is where a small team's knowledge lives, the assistant that answers from it, and the desk the owner starts the day at. If you run a trade shop or an appointment business, see how Mycel works with the rest of the stack, or read more on the blog.